PR

There’s PR and there is PR.

Most marketing companies can knock together a press release (although we pride ourselves on being more pedantic than most when it comes to spelling and grammar), but it takes a journalist’s eye to spot the news angle and to get the core message across in a memorable and pithy way.

It also takes dogged persistence to cultivate the right contacts and encourage them to read and use your article before those submitted by the competition.

Then there’s the wider picture: spotting the opportunity to develop initiatives that get you talking directly to your target audience or create a splash that is totally beyond the size of the pebble.

Claritas prides itself on not only coming up with great ideas but having the where-for-all to make them happen.